We enable application security for our customers and partners. We wanted to ensure to provide our users of The ADEX Data Management Platform and The ADEX Marketplaces with powerful yet application secure data sharing & sales. Therefore, we are the first European specialist in data management and marketplaces to have undergone a privacy assessment of our platform setup by independent experts and certification specialists.
We are proud to announce that, through an integration with the AppNexus technology platform, data partners of The ADEX can now market their data through the marketplace of AppNexus, a Xandr company. For cooperation, AppNexus provides a reporting interface for simplified billing that will benefit customers of both GDPR compliant companies. In addition, target group segments of The ADEX's data partners can be exported directly to AppNexus' open marketplace and private marketplaces and used for data-driven ad serving.
In late August 2018 Mozilla announced to introduce a so-called tracking prevention in Firefox. Thereby Firefox wants to prevent 3rd-party tracking methods in the future. This applies to all kinds of 3rd party cookies as well as other detection mechanisms such as fingerprinting methods, which aim to uniquely identify a client or a user. So far, the Firefox tracking prevention is planned to be released by the end of January 2019 (Firefox version 65).
First of all, “DMP” is the abbreviation for data management platform. In conclusion this means whenever you need to handle a lot of data you need a system to manage the respective information – the idea aka. concept of a DMP is born.
2018 | In the year of the General Data Protection Regulation (GDPR) the market experienced a huge uncertainty in terms what you can and should expect of a data management platform (DMP). This infographic will clarify what you can expect.
After a lot of preparation, massive orders and thoughful organization the Berlin team finally made their way to our Hamburg office to celebrate our annual summer party. Thankfully the Deutsche Bahn showed an outstanding performance by arriving in time which we appreciated a lot! :D
Just in time for our birthday we are enhancing the possibilities! Therefore, we would like to invite you on 28 June 2018 to introduce our adjustments along with summer snacks and drinks on our rooftop and at the same time thank you for your loyalty.