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Data Sharing & Data Sales

Is Data Sales compliant with GDPR?

29. November 2018

We enable application security for our customers and partners. We wanted to ensure to provide our users of The ADEX Data Management Platform and The ADEX Marketplaces with powerful yet application secure data sharing & sales. Therefore, we are the first European specialist in data management and marketplaces to have undergone a privacy assessment of our platform setup by independent experts and certification specialists.

Coopeation | the ADEX & AppNexus

The ADEX integrates with AppNexus

27. November 2018

We are proud to announce that, through an integration with the AppNexus technology platform, data partners of The ADEX can now market their data through the marketplace of AppNexus, a Xandr company. For cooperation, AppNexus provides a reporting interface for simplified billing that will benefit customers of both GDPR compliant companies. In addition, target group segments of The ADEX's data partners can be exported directly to AppNexus' open marketplace and private marketplaces and used for data-driven ad serving.

Mozilla | Firefox Tracking Prevention

Firefox Tracking Prevention 2019

26. November 2018

In late August 2018 Mozilla announced to introduce a so-called tracking prevention in Firefox. Thereby Firefox wants to prevent 3rd-party tracking methods in the future. This applies to all kinds of 3rd party cookies as well as other detection mechanisms such as fingerprinting methods, which aim to uniquely identify a client or a user. So far, the Firefox tracking prevention is planned to be released by the end of January 2019 (Firefox version 65).

The ADEX DMP

What is a DMP?

23. November 2018

First of all, “DMP” is the abbreviation for data management platform. In conclusion this means whenever you need to handle a lot of data you need a system to manage the respective information – the idea aka. concept of a DMP is born.

Meet us There

Meet us there – November 2018

29. October 2018

We are regularly attending events, conferences and fairs to stay in contact with our existing customers or to connect with interested parties. In November 2018 you can meet us here...

The ADEX DMP

The 6 core functions of a DMP

25. October 2018

2018 | In the year of the General Data Protection Regulation (GDPR) the market experienced a huge uncertainty in terms what you can and should expect of a data management platform (DMP). This infographic will clarify what you can expect.

Meet us there | the ADEX

Meet us there – September 2018

04. September 2018

We are regularly attending events, conferences and fairs to stay in contact with our existing customers or to connect with interested parties. In September 2018 you can meet us here...

Recap | The ADEX summer rebranding event

26. July 2018

After a lot of preparation, massive orders and thoughful organization the Berlin team finally made their way to our Hamburg office to celebrate our annual summer party. Thankfully the Deutsche Bahn showed an outstanding performance by arriving in time which we appreciated a lot! :D

Save the Date | The ADEX Summer Rebranding Event

21. June 2018

Just in time for our birthday we are enhancing the possibilities! Therefore, we would like to invite you on 28 June 2018 to introduce our adjustments along with summer snacks and drinks on our rooftop and at the same time thank you for your loyalty.

Meet us There

Meet us there - June 2018

01. June 2018

We are regularly attending events, conferences and fairs to stay in contact with our existing customers as well as to connect with interested parties. In June 2018 you can meet us here...