GDPR is here – we are 100% compliant
General Data Protection Regulation
On 25th of May 2018, the new General Data Protection Regulation (GDPR) for the processing of personal data did apply in Europe. With regard to the associated effects, uncertainties and ambiguities in the market continue to prevail. Therefore, we would like to inform all customers and partners of The ADEX today that our products and solutions continue to be and will be fully usable, since we have always placed great value on data security and “privacy by design”.
The most important thing first
Since 2016 we have been “GDPR ready” and in the meantime have brought all the design and processing of the control into the product. Even though we usually do not process personal data on behalf, our systems for the processing of such data are fully operational and functional even after 25th of May 2018 without a (cookie) opt-in. The lawfulness of the relevant data collection and processing within the DMP, the Marketplace and the ad verification of The ADEX is based on the “legitimate interest” granted by the legislator (Article 6 EU-GDPR, paragraph 1, f)) and therefore ensured. In addition, we have implemented all necessary steps for the timely fulfillment of the GDPR’s new accountability obligations, such as (personal) data processing agreements, procedural registers, etc.
As a leading German technology provider, we focus with 100% GDPR conformity on the requirements of the European market and its participants as usual. We work with both the IAB Europe´s Transparency & Consent Framework as well as Google, Facebook and other relevant market players to be fully integrated into the emerging structures of a Consent regime, to continue offering the full power of our technologies and platforms – coupled with privacy-compliant legal security.
Our client service team is available at any time if there might occur any questions. In addition, our comprehensive catalog of measures to fulfil the data regulations requirements provides further information and can be downloaded in the following: