The ADEX expands management with Manuel Meiborg
Berlin | January 2019
Meiborg moved from our Freiburg-based sister company Active Agent to join our office in Berlin. In his new position as CTO and second managing director he is responsible for the areas of product, development, infrastructure as well as data science and technology. His activities will focus on the real-time capability of all products, the further integration of buy side and sell side market requirements into our data solutions and the implementation of platform synergies with the other companies in the virtual minds group.
With Manuel Meiborg (36), a proven adtech all-rounder joins the top management of The ADEX. The longtime executive and CTO of the omnichannel DSP provider Active Agent has comprehensive insights and technology expertise in programmatic marketing from both, the buy side and sell side, as well as the data business. He started his career in 2009 at mediatainment AG in Freiburg. As of 2013, he made significant contributions in the successful development and expansion of Active Agent into the market-leading programmatic technology platform for the buy side area. The demand-side platform (DSP) enables value-oriented purchasing of media (display, video, audio, mobile) for all channels and end devices, in particular digital-out- of-home (dooh), digital audio and addressable TV.
With the strengthening of the management, we are responding to accelerated growth and the company’s international expansion path. Dino Bongartz, CEO of The ADEX, is convinced of the new colleague:
Manuel is the perfect personal fit for The ADEX. His experience and know-how are a great asset to us and will make a major contribution to further expanding our strong market position as the European specialist for data management, marketplaces and verification internationally.
We are excited to see Manuel apply his industry expertise and first-class education to help growing our business. Welcome aboard! 🙂