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The ADEX | Company

The ADEX integrates with AppNexus

Big update with AppNexus Marketplace

We are proud to announce that, through an integration with the AppNexus technology platform, data partners of The ADEX can now market their data through the marketplace of AppNexus, a Xandr company. For cooperation, AppNexus provides a reporting interface for simplified billing that will benefit customers of both GDPR compliant companies. In addition, target group segments of The ADEX’s data partners can be exported directly to AppNexus’ open marketplace and private marketplaces and used for data-driven ad serving.

For Tim Reimann, Managing Director of Performance Advertising, the cooperation simplifies campaign optimization:

“The addition of The ADEX to the AppNexus Data Marketplace allows us to easily test data segments and evaluate their performance. This enables us to quickly activate audiences for our clients and to consistently optimize them throughout the campaign. “

Dino Bongartz, CEO of The ADEX, explains:

“In our cooperation, the focus on the quality of the data was of particular importance. Providing our exclusive data within AppNexus as one of the most important marketplaces, the entire advertising market benefits. We continue to support the European market and also want to set a signal against major US players and their Walled Gardens. “

Marius Rausch, VP & Managing Director of Central Europe at AppNexus, says:

“Programmatic Advertising’s strength lies in the data-driven modulation of ads. A direct, privacy-focused exchange between data providers and marketplaces is therefore extremely important for a growing advertising market. The interfaces to The ADEX enable us to meet this essential requirement in the German market. “

 

Are you interested to learn more about The ADEX and our products regarding data management or marketplaces? Get in contact or request a demo!