Unique in its Standalone Approach
The ADEX DMP is the brain of digital marketing. It is a self-hosted data technology solution for managing, activating, analysing and collecting user data from various online and offline channels to achieve a more efficient way of digital marketing.
We collect data from every possible source - from desktop and mobile to HBBTV… Therefore we use different options to track predefined attributes that can vary from standard information such as demographics or psychographics to customised characteristics.
Segmentation is the core element when it comes to data processing. Therefore we do offer the whole range from base operators like "and/ or" to recency & frequency at segment level to constraint conditions and other complex settings.
We have existing integrations for all possible relevant players in the market. Just to name a few: Appnexus, Mediamath, Doubleclick bid manager, LiveRamp, Turn, intelliAd, theTradeDesk, ADITION, Active Agent etc.
An important feature that allows you to control every sub client individually if needed with dedicated reading and/ or writing access, sub client specific segment building or globally under your master instance available audiences - you decide.
Data sharing is possible on every level if desired. Therefore each instance can be handled as an autonomous instance without contact to others, can be shared with other The ADEX clients or can even be monetised via external platforms.
Dedicated real-time segments based on request attributes will be assigned to a segment within real-time and tagged in the DSP. At the same time the realtime API will be updated in the batch as well as in the real-time mode to guarantee the latest information possible.
Our feature offers more than look-a-like, act-a-like and twinning - it can find relevant signals in your own universe beyond current standards. You can use PCA, K-Means, field aware factorisation and more machine learning algorithms to find similar users.
Improved Text Processing
Text search and targeting are not limited to page attributes and aggregated summarization when using our own crawler for continuous full text scan & word weighting to get enhanced topics, interests and keyword targeting about a portfolio.
We report all possible datapoints and offer a dedicated filtering in our graphical user interface within real-time and via real-time API data access for the most dynamic and user-centric experience to manage your data for evaluation.
We are 100% GDPR compliant and we fulfil applicable IAB industry guidelines. Furthermore we ensure a wide range of control mechanisms and – measures such as access & transfer control, order control, separation requirement etc.
We do not use any cloud services - instead we rely on an autonomous, carrier neutral datacentre in Germany. In addition we are ISO 27001 certified, which means we provide protection against unauthorised access based on 24/7 monitoring.
Not do we stop at TV. As a new, additional data source, we now include the so-called "Hybrid Broadcasting Broadband TV" in the collection, processing and activation within our data management platform to guarantee an exceptional evaluation.
The modern user experience takes place on several devices such as desktop, mobile devices and even TV. Therefore we have expanded our tracking and evaluation to offer the most holistic approach in the interpretation of a customer journey and beyond.
The ADEX is essential in our tech stack which for us reflects an important alternative to the US-American players. In this regard we see a major advantage in the qualitative and economic transparency, the maximum control, its possibilities in data driven web, inApp and AddressableTV targeting, as well as the outstanding fact of meeting the requirements of GDPR since the very beginning."
"The ADEX Verification solution gives us meaningful results in the performance of selected campaigns. In addition, The ADEX provides detailed and individual advice on product and market-specific features."
"We have been successfully using the DMP from The ADEX since 2015: Thanks to the easy-to-use front end, we can segment our users quickly and easily at any time and thus respond individually to the targeting needs of our advertising customers."
"We regard The ADEX as a very reliable technology service provider, which was one of the first to adjust to local verification specifics. The quality of the support as well as the depth of detail of the evaluation possibilities make the cooperation very pleasant and constructive."