Trust but Verify
The ADEX Verification is our solution for protecting your digital ad spent in terms of viewability of your ad delivery, reach within the targeted audience and protecting your brand from ad misplacements.
The basis for our evaluations is the so-called "audit". The tool is a must-have for fraud detection and other standard ad verification services defined by the IAB. The feature reports content environments, the locations of users at regional and international level and dubious, non-human impressions.
Fraud prevention and individual brand safety settings can be conducted by the „blocking“ feature which is can be used for „pre bid blocking“ and „post bid blocking“. In combination both methods will provide ultimate protection for your digital advertising campaigns - including responsible media purchase.
The "viewability" feature is a basic tracking and evaluation option, which will give you deep insights about the viewability of your digital advertising campaigns in real time. We track more than 30 thresholds for each ad placement to give you the most holistic report based on your individual approach to campaigning.
Another feature of our solution is the verification of the targeted audience in terms of demographics, sociographics or other characteristics of the addressed users and the quantitative and qualitative information about type, frequency and extent of possible deviations that might have occurred.
The ADEX is essential in our tech stack which for us reflects an important alternative to the US-American players. In this regard we see a major advantage in the qualitative and economic transparency, the maximum control, its possibilities in data driven web, inApp and AddressableTV targeting, as well as the outstanding fact of meeting the requirements of GDPR since the very beginning."
"The ADEX Verification solution gives us meaningful results in the performance of selected campaigns. In addition, The ADEX provides detailed and individual advice on product and market-specific features."
"We have been successfully using the DMP from The ADEX since 2015: Thanks to the easy-to-use front end, we can segment our users quickly and easily at any time and thus respond individually to the targeting needs of our advertising customers."
"We regard The ADEX as a very reliable technology service provider, which was one of the first to adjust to local verification specifics. The quality of the support as well as the depth of detail of the evaluation possibilities make the cooperation very pleasant and constructive."